Data Driven Leadership: Growing Teams Through Collaboration and Career Flexibility with Emma Davis
Episode Description
In this episode of Data Planet, we flip the script. Usually the one asking the questions, Emma Davis, CEO of Working Planet, takes the guest seat as seasoned digital marketing growth consultant and Google expert Jaclyn Howell McDougall leads the conversation.
Emma reflects on her career journey, from starting as an entry-level account associate to becoming CEO, and shares how collaboration, supportive leadership, and the flexibility to grow into different roles have shaped both her career and her approach to building a team.
The conversation also gets into the realities of making data-driven marketing decisions, especially when the numbers don't tell the whole story right away. Emma explains why understanding data latency is important, how modeling conversion delays and using proxy metrics can help teams evaluate performance while data catches up, and why setting realistic expectations matters.
They also explore the importance of testing new channels like programmatic advertising, looking beyond platform metrics to understand actual business impact, and recognizing that there's no one-size-fits-all approach to digital marketing. The right strategy depends on the business, its market, and what it's ultimately trying to achieve.
In this episode about data driven leadership, you'll hear about:
Emma's path from account associate to CEO and the career opportunities that helped her get there.
How data-driven thinking can shape leadership decisions, empower teams, and create a culture of collaboration and continuous learning.
Building stronger teams through collaboration, supportive leadership, and career flexibility.
Why marketing data latency matters and how to account for delays in conversion data.
Using proxy metrics to make informed decisions before the full picture is available.
Testing new advertising channels and evaluating their impact on business outcomes.
Why effective marketing strategies need to reflect each company's unique goals and circumstances.
Learn more about Jaclyn Howell McDougall's services: https://jhmgrowth360.com/
Learn more about Working Planet: https://www.workingplanet.com/
