The Working Planet Growth Alignment Calculator
It's our model for aligning marketing investment with business outcomes. By connecting budget, customer acquisition cost, and customer volume in a closed-loop system, it turns paid media into a tool for strategic growth—not guesswork.
Solve for your business's growth.
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Before you invest in paid marketing, it's important to start with a few key questions:
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How much revenue or profit are you aiming to generate?
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What are your cash-flow needs along the way?
These aren't just marketing questions—they’re business questions that provide early insight into your financial goals and constraints.
Once you know your goal, you can build the foundation of your customer acquisition strategy by answering the following:
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​How many new customers do you need to hit your goal?*
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What are you willing to spend to acquire each one (CAC target)?*
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What’s your total budget for customer acquisition?​
*These questions can be answered for your entire program, but can be even more powerful when applied to different audience segments.
Looking to leverage paid digital marketing for your business's growth? That's where we come in.
EXPLORE WHAT THESE RESULTS MEAN FOR YOUR STRATEGY
Getting these numbers aligned is step #1 in building a paid marketing engine that drives profit.
Need help crunching the numbers or turning them into a scalable strategy? Reach out. We’re happy to discuss in a free 1:1 consultation.
GET A FREE CONSULTATION
No pressure, just data-backed advice. Seriously.