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What Were We Thinking?

Marketing Mix Modeling (MMM) Is Trending—But Here's Why You Should Be Skeptical
MMM can be powerful when done right—but it's easy to misuse, and when that happens, the impact isn’t just a small misstep.


Stop Wasting Time: Why Your Sales Team Needs a BDR
Discover why adding a Business Development Representative (BDR) boosts sales efficiency, lead quality, and revenue growth.


Applying the Moneyball Approach to Digital Marketing: Triple Your Revenue
In Moneyball, Billy Beane, the general manager of the Oakland Athletics, defied traditional baseball wisdom by using data-driven analysis...


Optimizing to Profit: The Real Success Metric
Performance marketing is all about results, and at its heart lies the drive to engage customers effectively. But let's cut to the chase:...


5 Marketing Data Mistakes Most Companies Make
Even the most data-savvy of marketing teams can make mistakes in thinking about the use of data in optimizing campaigns for financial...


Why ROAS Sucks As a KPI
ROAS (Return on Ad Spend) is the industry standard for assessing and reporting the performance of paid digital campaigns, but it really...
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