Real Estate Marketing: Scaling Across Multiple Markets and Audiences with Chantele Machado
Episode Description
In this episode of Data Planet, host Emma Davis interviews Chantele Machado, Director of Marketing at Legacy Group Capital.
They explore the challenges of scaling a marketing operation in a rapidly growing real estate investment and private lending business, where multiple audiences, diverse markets, and lengthy sales cycles require a strategic approach.
Chantele shares how Legacy Group Capital expanded from two markets to ten while building its marketing department from the ground up. She discusses how her team prioritizes marketing efforts across investors, builders, homeowners, and real estate professionals, using seasonality and audience behavior to determine when and where to invest in advertising.
She also explains how implementing a CRM, tracking lead sources, and measuring average cost per lead and conversions have helped the team better understand marketing ROI despite extended customer journeys.
From identifying radio as a high-performing channel for investor acquisition to adapting campaigns around seasonal trends and market opportunities, Chantele offers practical insights into building scalable marketing systems, improving attribution, and navigating growth in a dynamic real estate industry. Learn more about their approach to real estate investment, private lending, and business growth.
Legacy Group Capital website: legacyg.com
