Sales and Marketing Leadership: Building Teams for Rapid Growth with Kaitlin Colston

Episode Description

In this episode of Data Planet, host Emma Davis interviews Kaitlin Colston, Vice President of Sales and Marketing at Race Communications.

Colston shares how she grew from content marketing manager to leading both sales and marketing as the California fiber internet provider tripled its subscriber base.

She explains how aligning both teams around installed subscribers—not just leads or orders—strengthens accountability, speeds up customer feedback, and connects campaigns to business growth.

She also discusses the challenges of balancing sales’ immediate demands with marketing’s long-term strategy, the value of empowering strong leaders to keep teams moving, and how to prioritize ambitious growth while avoiding burnout.

Race Communications website: https://race.com/