High-value ecommerce rarely converts on the first touch. Longer sales cycles, larger purchase considerations, and varying deal sizes mean in-platform performance often underrepresents true business impact. To scale effectively, optimization must reflect expected value, not just immediate results.

With the launch of Google Merchant Center Next, businesses now have a simplified way to start advertising their products through Google Shopping. This new feature automatically extracts product data from a website to create a product feed, making it easier than ever for retailers to enter the world of Shopping Ads. But while this opens the door for many businesses, it also intensifies competition. To stand out in this crowded space, improving your Google Merchant Center feed