Programmatic advertising has been around for decades, but many marketers may still think of it as wasteful spending on brand awareness. That perception is outdated. Today, programmatic is a flexible, full-funnel channel that extends beyond what most social and search platforms can do on their own. If you’re not testing programmatic, you could be leaving results on the table.

In this episode of Data Planet, host Emma Davis welcomes Cory Treffiletti, Chief Marketing and Digital Officer at Rembrand, to discuss innovative approaches to video advertising. Cory explains how Rembrand leverages AI to create virtual product placements and social content ads, enhancing viewer engagement by integrating brands seamlessly into television content.