Our Story

In 2003, we began creating the agency we'd want to work with as a client, in our homestate of Rhode Island. We've since shifted to fully remote collaboration and expanded our marketing services to include both direct campaign management and consulting options––while staying true to our original mission.

Since our beginning, we've been helping our clients dig in deep on profit, constantly introducing new ways to produce strong returns for their businesses through the financial application of data-driven optimization. We bring a deep analytical mindset to every challenge, whether it's untangling attribution, building financial models, solving for cookie-less tracking gaps, or making smart use of AI.

What sets us apart is how we combine logic, curiosity, and marketing expertise to build strategies that hold up under pressure. Our focus is always on what matters most: delivering real financial impact for our clients.

Our Team

We’re a quirky mix of:

Google-certified math nerds who turned our love for numbers into a paid digital marketing superpower
Analyst-managers who seamlessly become part of your team, driving success, keeping stakeholders happy, and continuously leveling up your strategy
Curious, kind, and ridiculously smart people who never stop learning and are passionate about creating big wins for our clients

Everyone on our team is a full-time employee, fully dedicated to our clients and our company's mission. No contractors, no outsourcing. Just a group of people deeply invested in the work and the relationships we build.

Agile methods are part of our everyday workflow. They help us stay focused, adapt quickly, and make smart decisions that move things forward. If you're curious, here’s how agile shows up in our work.

Our mission is to drive meaningful results for our clients while helping our team build the kind of life they want. For some, that means supporting a family. For others, it’s planning for what’s next or finding more balance in their day-to-day. The work moves fast and pushes us to think, learn, and adapt. We aim high because the impact matters, both for our clients and for each other.

Curious what it’s like to work here? Check out our Working @ WP series for a closer look behind the scenes.