The Truth About Free Ad Account Audits: Sales Tactic or Genuine Insight?
Ad agencies love to offer businesses a free account audit. They ask for access to your ad accounts and, in return, provide you with a...
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What Were We Thinking?
Google’s New Data Privacy Push: A Strategic Pivot After Chrome’s Privacy Sandbox Stumble
This week, Google rolled out Confidential Matching , their latest “privacy-first” solution for securely connecting first-party data for...
Update: Google’s Antitrust Challenges & What They Mean for Tech and Digital Advertising
Google's ongoing legal battles have taken a new turn, with recent developments indicating that the tech giant could face even greater...
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