If you've been managing Google Ads campaigns recently, you've probably noticed Google pushing you toward new AI-powered features and campaign types. From Performance Max to AI Max for Search, automation is becoming an increasingly central part of how Google Ads operates. But not everyone is convinced. Some advertisers have experienced disappointing results, while others worry about losing control over targeting, budgets, and where their ads appear. So, should you be using t

Every week, I receive cold emails from agencies promising dramatic growth. "We'll double your pipeline." "We'll triple your leads." "We'll 4X your customer acquisition." I've also had marketing firms suggest we make similar claims in our own outreach. One even recommended taking a case study where we helped a client grow customer acquisition by 4X and turning it into a promise that we'd do the same for every prospect. That's not a marketing strategy. It's a distortion of

Businesses often want certainty from their marketing partners. Will this campaign work? Will this creative outperform the current version? Will increasing budget generate more profit? The honest answer is... It depends. On the one hand... Real-world marketing is messy. Markets change. Competitors change. Consumer behavior changes. Platforms change. Anyone claiming certainty is either oversimplifying reality or selling something. That doesn't mean marketing is guesswork. Q

Artificial intelligence is reshaping digital marketing, and campaign management tools are becoming more sophisticated every year. Platforms promise automated optimizations, smarter bidding, and faster results. Some headlines even suggest that AI could replace large portions of digital marketing teams; claims like “AI could replace 80% of digital marketers by 2030” are circulating in tech and marketing commentary. While these articles make for catchy reading, the reality is m