In this episode of Data Planet, host Emma Davis interviews Ben DeBow, Founder and CEO of Fortified. Ben shares how his background in accounting and technology led him to identify a major blind spot in modern businesses: the difficulty of understanding the true cost of technology at the code, workload, and data level.

Search campaigns are one of the most direct ways to connect with people actively looking for what your business offers. But simply choosing keywords and waiting for conversions to roll in isn't enough to get the most out of it. Instead, focus on giving the platforms better information, applying effective practices, testing with purpose, and continuously directing investment toward opportunities most likely to drive profitable growth.

In this episode of Data Planet, Elise Brown, SVP of Marketing at All Raise, shares how the organization works to accelerate the success of women and non-binary investors in venture capital by providing the programs, resources, and community they need to advance their careers, keep their seat at the table, or build their own. She explains how marketing can turn a mission into influence, engagement, growth, and measurable impact.

In this episode of Data Planet, host Emma Davis interviews Kalli Prins, Vice President of Growth at The Female Founder Collective. Kalli shares the unconventional career journey that took her from fashion and product development into technology, startups, and growth leadership, offering lessons on how to navigate major career pivots without starting from scratch.

The other day, I was catching up with a former colleague when they asked how we’re navigating AI and all the changes across the digital marketing landscape. As I started writing out my answer, I realized just how much has changed at Working Planet over the past five years, and how much of that probably isn’t obvious to people who aren’t directly involved with us today. So, I took some time to reflect on what’s changed, what hasn’t, and how we've evolved since transitioning t

In this episode of Data Planet, host Emma Davis interviews Amy Riordan, CEO of Sachin & Babi. Amy shares how she transitioned from creative-driven marketing into data-informed growth, and how that shift changed the way she evaluates marketing investments, customer behavior, and business performance.