For SaaS businesses with long sales cycles, waiting for actual revenue to materialize before evaluating marketing performance can limit growth opportunities and slow optimization. Predictive modeling offers a way to use the information already available to estimate future financial outcomes and make more informed decisions sooner.

In this episode of Data Planet, we flip the script. Emma Davis, CEO of Working Planet, takes the guest seat as seasoned digital marketing growth consultant and Google expert Jaclyn Howell McDougall leads the conversation. Emma reflects on her career journey, from starting as an entry-level account associate to becoming CEO, and shares how collaboration, supportive leadership, and the flexibility to grow into different roles have shaped both her career and her approach to bui

In this episode of Data Planet, host Emma Davis interviews Kaitlin Colston, Vice President of Sales and Marketing at Race Communications. Colston shares how she grew from content marketing manager to leading both sales and marketing as the California fiber internet provider tripled its subscriber base. She explains how aligning both teams around installed subscribers—not just leads or orders—strengthens accountability, speeds up customer feedback, and connects campaigns to

If you've been managing Google Ads campaigns recently, you've probably noticed Google pushing you toward new AI-powered features and campaign types. From Performance Max to AI Max for Search, automation is becoming an increasingly central part of how Google Ads operates. But not everyone is convinced. Some advertisers have experienced disappointing results, while others worry about losing control over targeting, budgets, and where their ads appear. So, should you be using t

In this episode of Data Planet, host Emma Davis interviews Ryan Walker, Demand Generation Lead at Savvy Wealth. They explore how Savvy Wealth is modernizing the wealth management industry through an AI-native platform that helps independent financial advisors scale their businesses while maintaining ownership of their clients and practices.

In this episode of Data Planet, host Emma Davis interviews Chantele Machado, Director of Marketing at Legacy Group Capital. They explore the challenges of scaling a marketing operation in a rapidly growing real estate investment and private lending business, where multiple audiences, diverse markets, and lengthy sales cycles require a strategic approach.