In this episode of Data Planet, host Emma Davis interviews Kalli Prins, Vice President of Growth at The Female Founder Collective. Kalli shares the unconventional career journey that took her from fashion and product development into technology, startups, and growth leadership, offering lessons on how to navigate major career pivots without starting from scratch.

The other day, I was catching up with a former colleague when they asked how we’re navigating AI and all the changes across the digital marketing landscape. As I started writing out my answer, I realized just how much has changed at Working Planet over the past five years, and how much of that probably isn’t obvious to people who aren’t directly involved with us today. So, I took some time to reflect on what’s changed, what hasn’t, and how we've evolved since transitioning t

In this episode of Data Planet, host Emma Davis interviews Amy Riordan, CEO of Sachin & Babi. Amy shares how she transitioned from creative-driven marketing into data-informed growth, and how that shift changed the way she evaluates marketing investments, customer behavior, and business performance.

In this episode of Data Planet, host Emma Davis interviews Linaeya Horn-Muller, VP of Marketing & Client Success at React Mobile. Linaeya shares how React Mobile evolved from a personal safety app into a B2B workplace safety and communication platform focused primarily on the hospitality industry, following customer needs, market demand, and changing safety legislation.

Driving the right traffic is only part of a successful paid media strategy. Where that traffic lands can have just as much impact on performance. Across two SaaS clients focused on growing monthly recurring revenue through free trials and demos, we tested how landing page selection impacted conversion performance. In both cases, the data reinforced an important lesson: the most conversion-focused page isn't always the best-performing page. The right experience depends on us

In this episode of Data Planet, Emma Davis interviews Debbie O’Meara, SaaS implementation and scaling consultant and founder of ClearWay Projects. Debbie shares how she helps SaaS buyers and providers reduce implementation risk, improve customer outcomes, and build scalable processes.