If you’ve ever wondered how paid digital marketing works or why some companies scale fast while others struggle, you’re not alone. Many businesses know they should invest in digital advertising, but the mechanics can feel confusing or overly technical. This guide explains paid digital marketing in simple terms and shows where Working Planet fits. If your goal is customer acquisition, profitable growth, or understanding what your marketing dollars deliver, this will help you

Are ad tech platforms worth It? For us, no. These tools rely on rigid, generic frameworks to automate campaign management and optimization. These companies need to make a profit and offer a single, stable product that works across clients. If they were constantly updating their software to match each client’s unique business model and every platform change, they’d have no functional product and no business. If your goal is measurable, sustainable profit, ease is not the sam

For years, marketers have been talking about AI. At this year’s Think Leads event, it finally felt tangible and purposeful. Google pulled back the curtain to reveal how AI is reshaping everything from how consumers search to how advertisers define and predict value. The message was clear: AI isn’t coming; it’s here. And, those not yet embracing it are already behind.

In digital marketing, big declarations never seem to stop. We like to put permanent labels on things because it feels easier: easier to write something off, easier to believe that if you just do X, Y, and Z, you’ll win. Reality is never that simple. And yet, I still hear people confidently claim that paid search is dead. That one surprises me the most. I’m open to new ideas, but in my experience, paid search isn’t dead—it’s just harder, noisier, and far more sophisticated th

There’s been plenty of talk about whether ChatGPT (and other AI assistants) will eventually replace Google search. The reality, at least for now, is more nuanced. Based on data we’ve collected across clients in industries ranging from online education to SaaS to non-profits, ChatGPT is certainly emerging as a competitor, but it’s still a long way from displacing search as the dominant source of traffic.

“Digital marketing” encompasses various strategies, including SEO, social media management, SEM, and email. Paid digital marketing...