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What Were We Thinking?

Expanding Horizons: Boosting Lead Volume by 1,030% with International Paid Ads
A multinational surveying solutions company with a strong US presence sought to expand by launching paid ads in a new foreign market.

AI Optimization Case Study: When Early AI Optimization Went Wrong
Machine learning, much like an enthusiastic but untrained helper on a project, can be either remarkably helpful or surprisingly destructive.


Driving Multi-Channel Success in the Online Education Industry
Discover how our multi-channel strategy drove $120M+ in revenue with data-driven tactics across Google, Meta, & Microsoft.


Breaking Through Bland: How Creative Diversity Transformed Meta Ad Performance
Client Overview: This client is a non-profit organization that utilizes various digital marketing strategies to bring in donations. They...

SaaS Revenue Growth while Maintaining MtBE
The Scenario A business and accounting software company was facing difficulties growing its customer base while preserving cash flow. How...


Case Study: Driving Incremental Revenue with PMAX in Non-eCommerce Settings
Client Overview: This client is a software development and consumer products company that utilizes various digital marketing strategies...
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