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Case Study: What Happened When a Sub-$20K MRR Business Launched Paid Ads
We recently launched paid ads for a client that had never really leaned on digital advertising before. They’d done some smaller tests in the past, but nothing that stuck, and definitely nothing that contributed meaningfully to revenue.Â
That changed in September.
We rolled out a full-funnel strategy designed not just to capture leads but to actually grow the business. Six months later, monthly recurring revenue is up 43%, and paid ads are now driving over 17% of total month

Case Study: How Measurement Made the Difference in X Ad Testing
Using a strategic, low-risk testing approach, we uncover the real value of a new ad network, unlocking efficient lead generation.

Beyond the Quick Wins: Building Long-Term Paid Media Success for a Non-Profit Client
Long-term success isn't about quick wins—it’s about developing a disciplined, data-driven approach that drives continuous improvement.

Expanding Horizons: Boosting Lead Volume by 1,030% with International Paid Ads
A multinational surveying solutions company with a strong US presence sought to expand by launching paid ads in a new foreign market.

AI Optimization Case Study: When Early AI Optimization Went Wrong
Machine learning, much like an enthusiastic but untrained helper on a project, can be either remarkably helpful or surprisingly destructive.

Driving Multi-Channel Success in the Online Education Industry
Discover how our multi-channel strategy drove $120M+ in revenue with data-driven tactics across Google, Meta, & Microsoft.
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