FAQs
We hear a lot of questions around paid media strategy, AI, growth potential, and campaign performance.
Here, we're breaking down those topics, providing clear answers to help you make informed decisions and move your business forward with confidence.
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Your questions, answered.
How do I know if paid media will work for me?
The truth? Paid media can work for just about anyone with enough time or budget. But that doesn’t mean it will fit your current constraints or start delivering the results you want right away. That’s where we come in. We help you figure out how paid digital can drive profitable growth for your business without putting your financial health at risk. By aligning with your goals and understanding your real-world limits, we identify the most effective path forward and manage your investment every step of the way.
What channels should I be out in?
The right channels depend on where your customers are and what drives profitable growth for your business. Start with the ones that align with your goals and offer the best return, then test and expand based on what the data tells you.
What do I need to do to prepare for paid media launch?
A successful paid media launch starts with clear alignment on roles, goals, and how everything fits together. That means knowing what success looks like, who’s doing what, and what needs to be in place before launch. Interested in how this works?
How fast can I grow?
How fast you can scale comes down to your budget and cash flow. With a clear understanding of your goals and constraints, we can build and optimize campaigns that capture existing demand and generate new demand while staying aligned with your financial targets.
What’s my competition doing?
Your competitors are testing and optimizing ads to win your audience. If you’re not showing up, you’re handing them business. But copying others won’t cut it, you need a strategy tailored to your unique goals, not just industry benchmarks.
My current team/agency can’t answer my questions… how do I get the insight I need to make decisions for my business?
If your team or agency isn’t giving you the answers you need, there may be a disconnect between your business goals and how marketing efforts are being communicated or executed. Start by clearly outlining your goals and asking how marketing is supporting them. Understanding their objectives can reveal where things are aligned (or not) and help guide your next steps. Still unclear? We’re happy to offer a free consultation to talk through your goals and how marketing can better support them.
How does AI factor into my paid media strategy?
AI is on everyone’s minds these days—and for good reason. It’s deeply embedded in paid digital marketing and shaping how campaigns run. We help you use it in ways that align with your goals and support your bottom line. Curious how?
Help! I set up campaigns but don’t know if they’re working…
Not sure what you’re getting from your paid campaigns? We’ll help you connect the dots between your marketing, goals, and growth. By analyzing your data and strategy, we reveal what’s truly driving results so you can invest with confidence.
Why would I choose Working Planet instead of another agency, or hiring someone in-house?
The real question isn’t who you hire, but who can deliver growth you can trust. Too often, marketing feels like guesswork—scaling is risky, pausing is risky, and no one’s sure what’s driving results. At Working Planet, we align your marketing with both financial and volume goals, using disciplined, data-driven strategies to grow your business while protecting your bottom line.
Wondering what you should consider when deciding on a marketing partner? Here are some key considerations we recommend.
