If you’re working with an agency, you’ve probably asked: "Why do you need access to my customer data?" Fair question. Let's break it down.

Unlike traditional media buys, auction-based ads let you bid in real time, optimizing every cent toward hitting revenue-driving targets.

Marketing and Sales often have a rocky relationship, especially when sales dip and blame is cast.  The best partnerships happen when...

GDPR was published in early 2016, and it's safe to say that data privacy has been pretty top of mind in the digital world at least since...

As data privacy regulations evolve and smart bidding algorithms take center stage, traditional methods like manual bidding and per-user...

Google’s recent announcement regarding Privacy Sandbox* is a prime example of how quickly data privacy standards and best practices are...