Take a look at this graph. What do you see? If you take it at face value, you initially see an inverse relationship between ad spend and...

Even the most data-savvy of marketing teams can make mistakes in thinking about the use of data in optimizing campaigns for financial...

The Dangers of Local Optima Recently we encountered a strange situation.  One of our clients had a top of the funnel KPI that looked like...

Working Planet is an Agile shop. This doesn’t mean we’re sprightly and nimble, although we generally are those things too. It means we...