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What Were We Thinking?
Expanding Horizons: Boosting Lead Volume by 1,030% with International Paid Ads
A multinational surveying solutions company with a strong US presence sought to expand by launching paid ads in a new foreign market.
Stop Wasting Time: Why Your Sales Team Needs a BDR
Discover why adding a Business Development Representative (BDR) boosts sales efficiency, lead quality, and revenue growth.
Static vs. Dynamic CAC Targets: The Key to Holiday Success
The holiday season is a frenzy of competition, with brands vying for consumer attention in an increasingly crowded marketplace. In this...
Go For The Goal: How A Defensive Mindset Can Be Your Undoing
In business, if you're not gaining ground, you're losing ground. Focusing on maintaining the status quo is a surefire way to get...
What is Auction-Based Media in Digital Marketing?
Unlike traditional media buys, auction-based ads let you bid in real time, optimizing every cent toward hitting revenue-driving targets.
Driving Multi-Channel Success in the Online Education Industry
Discover how our multi-channel strategy drove $120M+ in revenue with data-driven tactics across Google, Meta, & Microsoft.
Choosing A Digital Marketing Partner? Ask Yourself These Four Questions First.
Choosing the right digital marketing partner can be challenging, especially with so many agencies offering various promises and services....
Run Your Own Race: The Downside to Industry Benchmarks
You’re running a 10K. You’ve been paying attention to your sleep, your diet, and carefully building your strength and endurance; you feel...
What the Heck is Paid Digital?
“Digital marketing” encompasses various strategies, including SEO, social media management, SEM, and email. Paid digital marketing...
SaaS Revenue Growth while Maintaining MtBE
The Scenario A business and accounting software company was facing difficulties growing its customer base while preserving cash flow. How...
Case Study: Driving Incremental Revenue with PMAX in Non-eCommerce Settings
Client Overview: This client is a software development and consumer products company that utilizes various digital marketing strategies...
Case Study: Unlocking eCommerce Growth with PMAX & Advanced Profit Optimization
Client Overview: Our client, a mid-sized eCommerce business, offers a diverse product catalog with prices ranging from 10 cents to over...
Applying the Moneyball Approach to Digital Marketing: Triple Your Revenue
In Moneyball, Billy Beane, the general manager of the Oakland Athletics, defied traditional baseball wisdom by using data-driven analysis...
The Most Underrated Relationship in SaaS: The Digital Marketer & CFO Power Couple
In SaaS growth, instant profit is seldom the game plan. Chasing it can mean missing out on major, long-term opportunities. Sure, you need...
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