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The Hockey Stick Hustle: Surviving (and Thriving) in Recurring Revenue
Because recurring revenue models generate so much data and have many levers to play with, financial success is a game of predictive modeling
Predictive Modeling: A Smarter Approach to Lead Generation
Predictive modeling equips businesses to assess lead quality in real time—accelerating campaign optimization and revenue growth.
Testing Across Multiple Networks: How to Measure What Really Matters
The key to success isn’t just testing—it’s setting hypotheses, defining outcomes, and accounting for the ripple effects of marketing efforts
Should You Hire a Specialized or Industry-Agnostic Marketing Agency?
Should you hire a marketing agency that’s deeply embedded in your industry, or one with a broader, industry-agnostic approach?
In-House vs. Outsourced Marketing: What’s the Best Fit for Your Business?
Whether you choose in-house, an agency, or a consultant, the real question isn’t who you hire, but what they can create for you.
Segmentation vs. Aggregation in AI-Driven Optimization
In digital marketing, AI-driven bid strategies rely on volume for effective optimization. But how does segmentation impact this process?
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