There’s no single right answer when it comes to paid media. There are a lot of ways to win—and those options get even better when you build your strategy around financial data and smart media pricing. Still, some decisions are better than others depending on where you are in your growth. These key considerations can help guide your approach when deciding where to run ads.

Running paid ads can be a great way to grow your business. But here’s something many overlook: if your website isn’t ready to convert visitors into customers, you could be wasting money. Here’s what you really need to focus on to make sure your website helps (not hurts) your paid media investment.

We recently launched paid ads for a client that had never really leaned on digital advertising before. They’d done some smaller tests in the past, but nothing that stuck, and definitely nothing that contributed meaningfully to revenue.  That changed in September. We rolled out a full-funnel strategy designed not just to capture leads but to actually grow the business. Six months later, monthly recurring revenue is up 43%, and paid ads are now driving over 17% of total month

Using a strategic, low-risk testing approach, we uncover the real value of a new ad network, unlocking efficient lead generation.

Last week, our team did a deep dive into recent test results—sharing wins, misses, and insights from across our client campaigns. While...

Predictive modeling equips businesses to assess lead quality in real time—accelerating campaign optimization and revenue growth.