The other day, I was catching up with a former colleague when they asked how we’re navigating AI and all the changes across the digital marketing landscape. As I started writing out my answer, I realized just how much has changed at Working Planet over the past five years, and how much of that probably isn’t obvious to people who aren’t directly involved with us today. So, I took some time to reflect on what’s changed, what hasn’t, and how we've evolved since transitioning t

Driving the right traffic is only part of a successful paid media strategy. Where that traffic lands can have just as much impact on performance. Across two SaaS clients focused on growing monthly recurring revenue through free trials and demos, we tested how landing page selection impacted conversion performance. In both cases, the data reinforced an important lesson: the most conversion-focused page isn't always the best-performing page. The right experience depends on us

There has been no shortage of opinions about what ChatGPT is going to do to advertising. Search is dead. AI is the new search. Brands need to figure out ChatGPT immediately. If you aren't there now, you're already behind. You get the idea. The problem is that there has been a lot more conversation about what ChatGPT could become than data showing what advertising on ChatGPT actually looks like today. We have now run ChatGPT Ads across a number of clients...

If your business sells products on Amazon, having a strong product listing isn't enough. With thousands of brands competing for the same shoppers, Amazon advertising can help your products get discovered by customers who are ready to buy, but only if you know how to leverage it well. So, how can brands leverage Amazon Ads effectively?