Web Accessibility Compliance: Reducing Legal Risk and Improving Conversions with Mike Barton
Updated: 6 hours ago
Episode Description
In this episode of Data Planet, host Emma Davis interviews Mike Barton, Vice President of Corporate Communication and Content Marketing at AudioEye.
They explore how digital accessibility has evolved from a compliance requirement into a core business growth strategy, and why companies that ignore accessibility risk not only legal exposure under frameworks like the ADA and the European Accessibility Act but also significant missed revenue opportunities.
Mike breaks down what digital accessibility actually means in practice, from screen reader compatibility to keyboard navigation and accessible design systems, and explains how AudioEye combines AI-driven automation with expert human audits to identify and resolve accessibility barriers at scale. He also shares how businesses can instantly fix a large percentage of WCAG-related issues through automation while using human-led expertise to address more complex challenges, ultimately improving usability, SEO performance, and customer experience.
AudioEye website: https://www.audioeye.com
Key Takeaways: Web Accessibility Compliance
Web accessibility is about more than compliance. Mike Barton explains how accessible digital experiences can reduce legal risk while improving usability, customer loyalty, and business performance.
Make digital experiences accessible regardless of ability or disability.
Reduce legal risk by proactively addressing accessibility barriers.
Design for assistive technologies like screen readers and keyboard navigation.
Recognize people with disabilities as a significant customer audience.
Improve usability and conversion by removing accessibility barriers.
Build customer loyalty through more inclusive digital experiences.
Support SEO and organic visibility through accessible website practices.
Use WCAG guidelines to identify and address accessibility issues.
Combine automation with human expertise to improve accessibility at scale.
Make accessibility an ongoing part of website management.
