In this episode of Data Planet, host Emma Davis interviews Daniel Henderson, Digital Marketing Director of Glean. They explore how search is evolving beyond traditional engines into a “search everywhere” landscape shaped by AI tools, social platforms, and zero-click experiences. Daniel shares how AEO is redefining digital marketing strategy, emphasizing the importance of visibility and citation over traffic, and explains how to adapt by creating deep, authoritative content d

In this episode of Data Planet, host Emma Davis interviews Mike Barton, Vice President of Corporate Communication and Content Marketing at AudioEye. They explore how digital accessibility has evolved from a compliance requirement into a core business growth strategy, and why companies that ignore accessibility risk not only legal exposure under frameworks like the ADA and the European Accessibility Act but also significant missed revenue opportunities.

There’s a common misconception in digital marketing that you can choose between investing in SEO or running paid ads and still check the box on growth. On the surface, it might seem reasonable. If one channel is performing well, why spend money or time on another? But in nearly every case I’ve seen, businesses that rely on just one of these approaches are missing out. Whether it’s lost visibility, lower conversions, or simply fewer insights to learn from, the opportunity cos