In this episode of Data Planet, host Emma Davis interviews Mike Barton, Vice President of Corporate Communication and Content Marketing at AudioEye. They explore how digital accessibility has evolved from a compliance requirement into a core business growth strategy, and why companies that ignore accessibility risk not only legal exposure under frameworks like the ADA and the European Accessibility Act but also significant missed revenue opportunities.

Running paid ads can be a great way to grow your business. But here’s something many overlook: if your website isn’t ready to convert visitors into customers, you could be wasting money. Here’s what you really need to focus on to make sure your website helps (not hurts) your paid media investment.