Expanding Horizons: Boosting Lead Volume by 1,030% with International Paid Ads

Client Overview: Our client, a multinational surveying solutions company, had already established a strong presence in the US market and sought to expand their reach by launching paid ads in a new foreign market.

Challenge: This expansion presented a unique challenge for our client: they would need to establish themselves as a trusted leader in quality surveying solutions in a different market. This would mean adapting their messaging to connect with a new audience, as well as understanding the local digital landscape to ensure they reached potential customers effectively. It would be essential to identify where in the digital landscape we could engage their audience and address the specific needs and concerns of this new market. The primary objective would be to increase exposure in the new market and drive an increase in high-quality leads through paid channels.

Our Approach:

1. Identify Paid Channels for Testing: Conduct audience research to identify paid channels with the highest potential for both volume and value to begin testing.

2. Localize Ad Campaigns: Develop native language ad messaging, keywords, and landing pages for paid campaigns, ensuring all content is culturally relevant and will resonate with the target audience.

3. Monitor Performance and Optimize Campaigns: Utilize insights from robust tracking tools to monitor campaign performance, allowing for real-time adjustments and optimization based on key performance indicators (KPIs).

Results: Over an 18-month period following the launch of the international paid ads campaigns, this region experienced a remarkable 1,030% increase in total lead volume compared to the previous 18 months. 

Key Takeaways:

• Localized Strategies: Tailoring advertising efforts to align with local market preferences and cultural nuances significantly enhances engagement and conversion rates.

• Continuous Optimization: Regular monitoring and iterative optimization of campaigns are crucial for sustaining performance and achieving substantial growth.

• Expanding into New Regions: If possible for your business, expanding into new countries and regions can be a powerful way to drive significant growth in both volume and profitability. By reaching new audiences interested in your offerings, you not only tap into additional markets but also enhance your brand's global presence and recognition. This broader visibility can boost your brand’s credibility and position you as a leader in the international market.

This case exemplifies how a strategic and localized approach to international paid advertising can lead to substantial growth in lead generation and overall business expansion.

Expanding into international markets can feel overwhelming, but there are resources to help—and we’re one of them! As a partner in Google’s International Growth Agency Program (IGAP), we have access to tools and data that make it easier to help our clients expand internationally. These resources help us adapt strategies to connect with international audiences, making global expansion smoother and more successful. Have questions? Reach out to our team!