If you’ve ever wondered how paid digital marketing works or why some companies scale fast while others struggle, you’re not alone. Many businesses know they should invest in digital advertising, but the mechanics can feel confusing or overly technical. This guide explains paid digital marketing in simple terms and shows where Working Planet fits. If your goal is customer acquisition, profitable growth, or understanding what your marketing dollars deliver, this will help you

Are ad tech platforms worth It? For us, no. These tools rely on rigid, generic frameworks to automate campaign management and optimization. These companies need to make a profit and offer a single, stable product that works across clients. If they were constantly updating their software to match each client’s unique business model and every platform change, they’d have no functional product and no business. If your goal is measurable, sustainable profit, ease is not the sam

You may find yourself wishing you had more data to help you understand the value of your leads. In a perfect world, every new column would be filled out consistently, giving you richer, more precise insights. But the reality? Between chasing follow-ups and keeping existing scoring systems updated, asking sales to fill out multiple new fields just isn’t realistic. The good news: you may not need more fields. The data you need could already be sitting in your CRM, just waiting

In digital marketing, big declarations never seem to stop. We like to put permanent labels on things because it feels easier: easier to write something off, easier to believe that if you just do X, Y, and Z, you’ll win. Reality is never that simple. And yet, I still hear people confidently claim that paid search is dead. That one surprises me the most. I’m open to new ideas, but in my experience, paid search isn’t dead—it’s just harder, noisier, and far more sophisticated th

Google’s newest AI-powered features promise more reach, more conversions, better efficiency… and sometimes even all at once. The pitch is alluring: hand over the keys and let the machine do the driving. But here’s the truth: AI doesn’t know your profit margins, your customer lifetime value, or the nuances of your brand. Without your direction, it’s just as happy driving you in circles as it is taking you to your destination.

At Working Planet, we’re in the business of helping businesses grow. We’re not the right fit for everyone, and we know that, but we’re passionate about making an impact wherever we can. That’s why a free consultation with us often leads to a specific, actionable suggestion, and sometimes, that suggestion doesn’t involve hiring us at all.