When it comes to elevating your marketing program, you may find yourself asking:
Should I hire someone in-house or outsource?
If I outsource, should I work with an agency or a consultant?
How do the costs compare—and more importantly, how does the value compare?
Let’s break it down.
The Label Doesn’t Matter—The Outcomes Do
Whether you choose in-house, an agency, or a consultant, the real question isn’t who you hire, but what they can create for you.
At Working Planet, we operate as an agency while offering consulting-level strategy and even embedding within our clients’ teams. This hybrid approach means we tick many of the boxes that in-house hires and agencies provide—without the downsides.
And because we believe in results over obligation, all our contracts include a 30-day opt-out. Our clients stay with us not because they have to, but because they see the value we create.
So, What’s the Right Choice for You: In-House or Outsourced Marketing?
Before deciding how to structure your marketing efforts, ask yourself:
What do I want from my digital marketing program?
How will I measure success?
Given my business goals and cash flow, how much should I invest before expecting results?
The right partner will help you answer these questions before you spend a dime. Once you have clarity, you can confidently decide: What is solving this problem worth to me?