The other day, I was catching up with a former colleague when they asked how we’re navigating AI and all the changes across the digital marketing landscape. As I started writing out my answer, I realized just how much has changed at Working Planet over the past five years, and how much of that probably isn’t obvious to people who aren’t directly involved with us today. So, I took some time to reflect on what’s changed, what hasn’t, and how we've evolved since transitioning t

Every week, I receive cold emails from agencies promising dramatic growth. "We'll double your pipeline." "We'll triple your leads." "We'll 4X your customer acquisition." I've also had marketing firms suggest we make similar claims in our own outreach. One even recommended taking a case study where we helped a client grow customer acquisition by 4X and turning it into a promise that we'd do the same for every prospect. That's not a marketing strategy. It's a distortion of

One of the biggest complaints I hear from incoming clients is that their previous agency only reported metrics they didn't actually care about. Clicks. CTR. Impressions. Sometimes even leads. But nothing board-ready, financially-centered, or meaningful. If your agency can only explain performance through marketing metrics, the problem isn't your marketing literacy; it's their business literacy.

Over the course of this partnership, the paid media program grew from roughly $1.09M in annual revenue in 2020 to more than $6.7M in 2025. As a high-value ecommerce business, scaling efficiently while maintaining profitability was critical to the client’s long-term success. That growth was not driven by a single breakthrough. It was the result of years of strategic expansion, ongoing optimization improvements, stronger data infrastructure, and disciplined scaling. Key miles