At Working Planet, we’re in the business of helping businesses grow. We’re not the right fit for everyone, and we know that, but we’re passionate about making an impact wherever we can. That’s why a free consultation with us often leads to a specific, actionable suggestion, and sometimes, that suggestion doesn’t involve hiring us at all.

Meta would like to make advertising as simple as providing your website and credit card, and letting them handle the rest. On the surface, that might sound appealing. For agencies, it might feel a little uncomfortable. For companies paying an agency, it might raise a question: If AI can handle everything, do we really need a partner anymore? The answer: Yes. Probably more than ever. Here's why digital marketing agencies will remain indispensable in an AI-driven advertising

Ad network support can feel like a mystery box. Sometimes it's a gift. Sometimes it's not so helpful, and at worst, it’s a heavy-handed sales pitch. Whether you're running ads on Google, Meta, Microsoft, or another platform, chances are you've encountered network reps or seen their suggestions show up in your account. These relationships can be incredibly useful, but it’s important to understand their purpose and limitations.

At Working Planet, we help businesses grow profitably by managing paid digital marketing campaigns through a rigorous, data-driven approach. But successful paid media partnerships depend on knowing who owns which pieces of the puzzle and how they come together to drive results. Here’s a breakdown of what we handle, what we need from you, and where other partners may come into play.

Radical Candor has helped shape Working Planet into a company that thrives on real conversations, real solutions, and real partnerships.

Should you hire a marketing agency that’s deeply embedded in your industry, or one with a broader, industry-agnostic approach?