There was a time when you could launch a paid digital campaign with a tiny budget and hope to scale quickly. You know, back when it was still called “PPC” and you were “buying AdWords”. That time has passed. Paid digital is still one of the most powerful growth levers for many businesses. But it’s no longer a place for fast wins. Success takes more: more money, more strategy, more patience. So what changed and how can you make it work for your business?

At Working Planet, we help businesses grow profitably by managing paid digital marketing campaigns through a rigorous, data-driven approach. But successful paid media partnerships depend on knowing who owns which pieces of the puzzle and how they come together to drive results. Here’s a breakdown of what we handle, what we need from you, and where other partners may come into play.

We recently launched paid ads for a client that had never really leaned on digital advertising before. They’d done some smaller tests in the past, but nothing that stuck, and definitely nothing that contributed meaningfully to revenue.  That changed in September. We rolled out a full-funnel strategy designed not just to capture leads but to actually grow the business. Six months later, monthly recurring revenue is up 43%, and paid ads are now driving over 17% of total month

Radical Candor has helped shape Working Planet into a company that thrives on real conversations, real solutions, and real partnerships.

The key to success isn’t just testing—it’s setting hypotheses, defining outcomes, and accounting for the ripple effects of marketing efforts

Long-term success isn't about quick wins—it’s about developing a disciplined, data-driven approach that drives continuous improvement.