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What Were We Thinking?


Leveraging AI and First-Party Data for Strategic Bidding
As data privacy regulations evolve and smart bidding algorithms take center stage, traditional methods like manual bidding and per-user...


Waiting for Value: Why Cohort Performance Matters
Take a look at this graph. What do you see? If you take it at face value, you initially see an inverse relationship between ad spend and...


Google Ruled an Illegal Monopoly: What Digital Marketers Need to Know
What happened? On August 5th, a Federal Judge ruled that Google violated US antitrust laws by spending billions of dollars to secure...


Data Privacy Made Simple: Your Quick Reference Guide
Google’s recent announcement regarding Privacy Sandbox* is a prime example of how quickly data privacy standards and best practices are...


Transitioning to First-Party Data Uploads for Google Optimization: Navigating the Digital Marketing Seas
Transitioning to uploading first-party data directly to Google for optimization may initially seem like a one-size-fits-all innovation,...


4X Customer Acquisition for Online Education Company
We solved profitable professional student registration growth for a globaly-renowned education brand yielding $50M/yr in student acquisition
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