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What Were We Thinking?
Profit: The Only Marketing Metric that Matters
I recently wrote about the limitations of one of the most widely-held marketing KPIs: ROAS (Return on Ad Spend). The main limitations...
When KPIs are Blinders
The Dangers of Local Optima Recently we encountered a strange situation. One of our clients had a top of the funnel KPI that looked like...
Why Agile Works for Us
Working Planet is an Agile shop. This doesn’t mean we’re sprightly and nimble, although we generally are those things too. It means we...
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