Transitioning to uploading first-party data directly to Google for optimization may initially seem like a one-size-fits-all innovation,...

Performance marketing is all about results, and at its heart lies the drive to engage customers effectively. But let's cut to the chase:...

AI is powerful, but quite literally has a “mind” of its own. It will make decisions without consulting you, or even letting you know that...

ROAS (Return on Ad Spend) is the industry standard for assessing and reporting the performance of paid digital campaigns, but it really...