Revamping a 20-Year-Old Startup: Marketing Insights with Ryan George

https://www.youtube.com/watch?v=5TQEt6Wp2YI

Episode Description

In this episode of Data Planet, host Emma Davis speaks with Ryan George, the Chief Marketing Officer at Docupace, a company specializing in compliance and operational software for wealth management firms. Ryan discusses the unique challenges of marketing a 20-year-old startup, emphasizing the importance of modernizing brand perception while leveraging the company's established reputation. He explains how Docupace targets wealth management firms with 500 to 10,000 advisors, highlighting the need for tailored marketing strategies that resonate with their specific audience.

Docupace Website: https://www.docupace.com