Marketing Automation: Scaling Operations with AI Agents with Yogesh Khadilkar
Episode Description
In this episode of Data Planet, host Emma Davis interviews Yogesh Khadilkar, Senior Vice President of Marketing at EZ Texting.
Yogesh shares how he is transforming marketing operations through agentic AI, using his background in data science, industrial engineering, and digital marketing to build a scalable, data-driven growth engine. Drawing on his experience leading AAA’s digital transformation, he explains how businesses can modernize traditional marketing strategies, improve organic growth, and build more effective digital marketing systems.
He also breaks down his framework for identifying which marketing tasks to automate with AI agents, why human oversight remains essential for paid advertising and customer experience, and how to evaluate AI investments by focusing on measurable business outcomes rather than activity alone.
Yogesh emphasizes the importance of validating emerging AI trends through multiple sources, demonstrating small wins to build organizational confidence, and balancing automation with meaningful human connections. He also introduces EZ Texting’s AI-powered SMS marketing solutions for small and medium-sized businesses, highlighting how text messaging can help companies acquire customers, nurture leads, and strengthen customer relationships.
EZ Texting website: https://www.eztexting.com
