Experiential Marketing: Turning Real-World Experiences into Scalable Growth with Kate Galligan
- Data Planet Podcast
- Jan 1, 2024
- 1 min read
Episode Description
In this episode of Data Planet, host Emma Davis interviews Kate Galligan, Director of Growth Marketing at the Appalachian Mountain Club.
They explore how a 150-year-old, mission-driven organization approaches modern growth strategy by balancing revenue generation with conservation impact.
Kate shares how her team prioritizes initiatives based on immediate revenue impact and long-term scalability, while simultaneously building systems to support sustainable growth.
Appalachian Mountain Club website: https://www.outdoors.org
