Google’s newest AI-powered features promise more reach, more conversions, better efficiency… and sometimes even all at once. The pitch is alluring: hand over the keys and let the machine do the driving. But here’s the truth: AI doesn’t know your profit margins, your customer lifetime value, or the nuances of your brand. Without your direction, it’s just as happy driving you in circles as it is taking you to your destination.

PMAX campaigns not only generated significant incremental revenue but also proved that this strategy is effective beyond eCommerce settings.

At the heart of our strategy was a data-driven approach, combining deep expertise in campaign management with the powerful automation tools.