StrategyHarnessing AI for Value Based BiddingAI is powerful, but quite literally has a “mind” of its own. It will make decisions without consulting you, or even letting you know that...
Strategy5 Marketing Data Mistakes Most Companies MakeEven the most data-savvy of marketing teams can make mistakes in thinking about the use of data in optimizing campaigns for financial...
StrategyWhen KPIs are BlindersThe Dangers of Local Optima Recently we encountered a strange situation. One of our clients had a top of the funnel KPI that looked like...