Get Noticed: Tips for Competing in Google Shopping
With the launch of Google Merchant Center Next, businesses now have a simplified way to start advertising their products through Google...
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What Were We Thinking?
The Limits of Target Updates – and What to Do Instead
As search networks evolve and AI is increasingly responsible for audience selection and ad content, setting efficiency targets is one of...
Harnessing AI for Value Based Bidding
AI is powerful, but quite literally has a “mind” of its own. It will make decisions without consulting you, or even letting you know that...
5 Marketing Data Mistakes Most Companies Make
Even the most data-savvy of marketing teams can make mistakes in thinking about the use of data in optimizing campaigns for financial...
When KPIs are Blinders
The Dangers of Local Optima Recently we encountered a strange situation. One of our clients had a top of the funnel KPI that looked like...
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