The other day, I was catching up with a former colleague when they asked how we’re navigating AI and all the changes across the digital marketing landscape. As I started writing out my answer, I realized just how much has changed at Working Planet over the past five years, and how much of that probably isn’t obvious to people who aren’t directly involved with us today. So, I took some time to reflect on what’s changed, what hasn’t, and how we've evolved since transitioning t

If you’ve ever been in a meeting where someone says, “We need a new tool for that,” you’re not alone. Businesses often turn to new technology as a shortcut to better performance. But more often than not, the problem isn’t the tool. It’s unclear processes, misaligned goals, or the hope that software can solve what strategy has not.