Meta would like to make advertising as simple as providing your website and credit card, and letting them handle the rest. On the surface, that might sound appealing. For agencies, it might feel a little uncomfortable. For companies paying an agency, it might raise a question: If AI can handle everything, do we really need a partner anymore? The answer: Yes. Probably more than ever. Here's why digital marketing agencies will remain indispensable in an AI-driven advertising

Ad network support can feel like a mystery box. Sometimes it's a gift. Sometimes it's not so helpful, and at worst, it’s a heavy-handed sales pitch. Whether you're running ads on Google, Meta, Microsoft, or another platform, chances are you've encountered network reps or seen their suggestions show up in your account. These relationships can be incredibly useful, but it’s important to understand their purpose and limitations.

We’ve all tapped “Ask App Not to Track”, and with the growing adoption of privacy-first tools, it’s no surprise that ad tracking and campaign optimization have become more complex. These changes limit how much data platforms like Meta can collect via the pixel, breaking the link between ad exposure and user actions like purchases or sign-ups. As a result, it's become harder to attribute results, build accurate audiences, and optimize campaigns. That’s where CAPI and Advantage

Long-term success isn't about quick wins—it’s about developing a disciplined, data-driven approach that drives continuous improvement.

Shim links may seem small, but they boost security, protect privacy, and provide key insights for smarter digital marketing.

By implementing a more dynamic and persona-driven creative strategy, our client's campaign saw a remarkable shift in performance.