You may find yourself wishing you had more data to help you understand the value of your leads. In a perfect world, every new column would be filled out consistently, giving you richer, more precise insights. But the reality? Between chasing follow-ups and keeping existing scoring systems updated, asking sales to fill out multiple new fields just isn’t realistic. The good news: you may not need more fields. The data you need could already be sitting in your CRM, just waiting

Marketing and Sales often have a rocky relationship, especially when sales dip and blame is cast.  The best partnerships happen when...