There has been no shortage of opinions about what ChatGPT is going to do to advertising. Search is dead. AI is the new search. Brands need to figure out ChatGPT immediately. If you aren't there now, you're already behind. You get the idea. The problem is that there has been a lot more conversation about what ChatGPT could become than data showing what advertising on ChatGPT actually looks like today. We have now run ChatGPT Ads across a number of clients...

There’s been plenty of talk about whether ChatGPT (and other AI assistants) will eventually replace Google search. The reality, at least for now, is more nuanced. Based on data we’ve collected across clients in industries ranging from online education to SaaS to non-profits, ChatGPT is certainly emerging as a competitor, but it’s still a long way from displacing search as the dominant source of traffic.