If you've been managing Google Ads campaigns recently, you've probably noticed Google pushing you toward new AI-powered features and campaign types. From Performance Max to AI Max for Search, automation is becoming an increasingly central part of how Google Ads operates. But not everyone is convinced. Some advertisers have experienced disappointing results, while others worry about losing control over targeting, budgets, and where their ads appear. So, should you be using t

The other day, I was catching up with a former colleague when they asked how we’re navigating AI and all the changes across the digital marketing landscape. As I started writing out my answer, I realized just how much has changed at Working Planet over the past five years, and how much of that probably isn’t obvious to people who aren’t directly involved with us today. So, I took some time to reflect on what’s changed, what hasn’t, and how we've evolved since transitioning t

In this episode of Data Planet, host Emma Davis interviews Sandy Pell, Senior Director of Corporate Marketing at Invoca, an AI-powered conversation intelligence platform for revenue teams. They explore how Invoca helps B2C brands connect fragmented contact center interactions with first-party data to create seamless, high-conversion customer experiences.