AITransitioning to First-Party Data Uploads for Google Optimization: Navigating the Digital Marketing SeasTransitioning to uploading first-party data directly to Google for optimization may initially seem like a one-size-fits-all innovation,...
StrategyHarnessing AI for Value Based BiddingAI is powerful, but quite literally has a “mind” of its own. It will make decisions without consulting you, or even letting you know that...