Artificial intelligence is reshaping digital marketing, and campaign management tools are becoming more sophisticated every year. Platforms promise automated optimizations, smarter bidding, and faster results. Some headlines even suggest that AI could replace large portions of digital marketing teams; claims like “AI could replace 80% of digital marketers by 2030” are circulating in tech and marketing commentary. While these articles make for catchy reading, the reality is m

In this episode of Data Planet, host Emma Davis interviews Sandy Pell, Senior Director of Corporate Marketing at Invoca, an AI-powered conversation intelligence platform for revenue teams. They explore how Invoca helps B2C brands connect fragmented contact center interactions with first-party data to create seamless, high-conversion customer experiences.

The introduction of AI to mainstream marketing hasn’t raised the ceiling of what’s possible; it’s raised the floor. But the gap between the middle and the top? That still exists. And if anything, it’s becoming more important. The problem is that these tools lack the things that separate the bottom 50% from the top 20%. And if you’re not careful, over-relying on them can quietly move you from a top-tier marketer to a very average one.