There’s no single right answer when it comes to paid media. There are a lot of ways to win—and those options get even better when you build your strategy around financial data and smart media pricing. Still, some decisions are better than others depending on where you are in your growth. These key considerations can help guide your approach when deciding where to run ads.

The key to success isn’t just testing—it’s setting hypotheses, defining outcomes, and accounting for the ripple effects of marketing efforts

Unlike traditional media buys, auction-based ads let you bid in real time, optimizing every cent toward hitting revenue-driving targets.

Discover how our multi-channel strategy drove $120M+ in revenue with data-driven tactics across Google, Meta, & Microsoft.

As search networks evolve and AI is increasingly responsible for audience selection and ad content, setting efficiency targets is one of...

If you've dabbled in advertising on Reddit in the past, you might be curious as to why we're excited about it. We'll level with you: we...