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What Were We Thinking?


Massive MRR increases for SaaS Company
How we helped a late-stage SaaS startup achieve 100% annual growth over multiple years be acquired for $500M.


Optimizing to Profit: The Real Success Metric
Performance marketing is all about results, and at its heart lies the drive to engage customers effectively. But let's cut to the chase:...

Harnessing AI for Value Based Bidding
AI is powerful, but quite literally has a “mind” of its own. It will make decisions without consulting you, or even letting you know that...


A New Year: 2024 Update
I remember March 13th, 2020 like it was yesterday. It was our last physical meeting in our office building before going remote for the...


5 Marketing Data Mistakes Most Companies Make
Even the most data-savvy of marketing teams can make mistakes in thinking about the use of data in optimizing campaigns for financial...


Why ROAS Sucks As a KPI
ROAS (Return on Ad Spend) is the industry standard for assessing and reporting the performance of paid digital campaigns, but it really...
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