Remarketing is one of the most widely used, and often misunderstood, tactics in digital marketing. On paper, it seems like a no-brainer: re-engage users who already visited your site, remind them of what they looked at, and nudge them toward conversion. In practice, however, remarketing is often reduced to a one-note strategy that follows users around the internet with the same message they already ignored the first time. Truth is, great remarketing isn’t about reminding. It

There was a time when you could launch a paid digital campaign with a tiny budget and hope to scale quickly. You know, back when it was still called “PPC” and you were “buying AdWords”. That time has passed. Paid digital is still one of the most powerful growth levers for many businesses. But it’s no longer a place for fast wins. Success takes more: more money, more strategy, more patience. So what changed and how can you make it work for your business?

There’s no single right answer when it comes to paid media. There are a lot of ways to win—and those options get even better when you build your strategy around financial data and smart media pricing. Still, some decisions are better than others depending on where you are in your growth. These key considerations can help guide your approach when deciding where to run ads.

What would you think if you heard one company’s marketing goal was to maximize lead volume at a $100 cost-per-lead (CPL)? You’d probably be preparing for a word problem to follow. 100 is a suspiciously even base, from which incremental calculations are pretty easy. A $100 CPL is surely a sample from which a learning experience will follow and be made much easier to understand because you used base 100. You’d be wrong, but that feeling in your gut that something’s off is not w

At Working Planet, we believe data should do more than sit in dashboards—it should drive better decisions and better business outcomes. That’s why when one of our clients mentioned their ideal customers tend to have higher net worths, we didn’t just nod and move on. We worked with their sales team to operationalize that insight. The results? Record-breaking post-marketing net profit, more qualified leads, and better return on ad spend.

We recently launched paid ads for a client that had never really leaned on digital advertising before. They’d done some smaller tests in the past, but nothing that stuck, and definitely nothing that contributed meaningfully to revenue.  That changed in September. We rolled out a full-funnel strategy designed not just to capture leads but to actually grow the business. Six months later, monthly recurring revenue is up 43%, and paid ads are now driving over 17% of total month