MMM can be powerful when done right—but it's easy to misuse, and when that happens, the impact isn’t just a small misstep.

Shim links may seem small, but they boost security, protect privacy, and provide key insights for smarter digital marketing.

Machine learning, much like an enthusiastic but untrained helper on a project, can be either remarkably helpful or surprisingly destructive.

In business, if you're not gaining ground, you're losing ground. Focusing on maintaining the status quo is a surefire way to get...

With the launch of Google Merchant Center Next, businesses now have a simplified way to start advertising their products through Google...

Unlike traditional media buys, auction-based ads let you bid in real time, optimizing every cent toward hitting revenue-driving targets.