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In SaaS growth, instant profit is seldom the game plan. Chasing it can mean missing out on major, long-term opportunities. Sure, you need...

As search networks evolve and AI is increasingly responsible for audience selection and ad content, setting efficiency targets is one of...

AI is powerful, but quite literally has a “mind” of its own. It will make decisions without consulting you, or even letting you know that...

Even the most data-savvy of marketing teams can make mistakes in thinking about the use of data in optimizing campaigns for financial...

ROAS (Return on Ad Spend) is the industry standard for assessing and reporting the performance of paid digital campaigns, but it really...