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What Were We Thinking?


A Digital Marketer's Candid Take on Data Privacy
GDPR was published in early 2016, and it's safe to say that data privacy has been pretty top of mind in the digital world at least since...


Update: Google’s Antitrust Challenges & What They Mean for Tech and Digital Advertising
Google's ongoing legal battles have taken a new turn, with recent developments indicating that the tech giant could face even greater...


The Most Underrated Relationship in SaaS: The Digital Marketer & CFO Power Couple
In SaaS growth, instant profit is seldom the game plan. Chasing it can mean missing out on major, long-term opportunities. Sure, you need...


Why Choosing an Attribution Method is Like Drafting Your Fantasy Football Team
If you clicked on this blog post because you're a fan of digital marketing attribution and fantasy football, we should connect—you seem...


The Limits of Target Updates – and What to Do Instead
As search networks evolve and AI is increasingly responsible for audience selection and ad content, setting efficiency targets is one of...


We're Excited About Reddit Ads. Here's Why:
If you've dabbled in advertising on Reddit in the past, you might be curious as to why we're excited about it. We'll level with you: we...
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