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Case Study: Unlocking eCommerce Growth with PMAX & Advanced Profit Optimization
At the heart of our strategy was a data-driven approach, combining deep expertise in campaign management with the powerful automation tools.


The Truth About Free Ad Account Audits: Sales Tactic or Genuine Insight?
Ad agencies love to offer businesses a free account audit. They ask for access to your ad accounts and, in return, provide you with a...


Google’s New Data Privacy Push: A Strategic Pivot After Chrome’s Privacy Sandbox Stumble
This week, Google rolled out Confidential Matching , their latest “privacy-first” solution for securely connecting first-party data for...


Applying the Moneyball Approach to Digital Marketing: Triple Your Revenue
In Moneyball, Billy Beane, the general manager of the Oakland Athletics, defied traditional baseball wisdom by using data-driven analysis...


A Digital Marketer's Candid Take on Data Privacy
GDPR was published in early 2016, and it's safe to say that data privacy has been pretty top of mind in the digital world at least since...


Update: Google’s Antitrust Challenges & What They Mean for Tech and Digital Advertising
Google's ongoing legal battles have taken a new turn, with recent developments indicating that the tech giant could face even greater...
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