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What Were We Thinking?
Why Choosing an Attribution Method is Like Drafting Your Fantasy Football Team
If you clicked on this blog post because you're a fan of digital marketing attribution and fantasy football, we should connect—you seem...
The Limits of Target Updates – and What to Do Instead
As search networks evolve and AI is increasingly responsible for audience selection and ad content, setting efficiency targets is one of...
We're Excited About Reddit Ads. Here's Why:
If you've dabbled in advertising on Reddit in the past, you might be curious as to why we're excited about it. We'll level with you: we...
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