Waiting for Value: Why Cohort Performance Matters
Take a look at this graph. What do you see? If you take it at face value, you initially see an inverse relationship between ad spend and...
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What Were We Thinking?
Google Ruled an Illegal Monopoly: What Digital Marketers Need to Know
What happened? On August 5th, a Federal Judge ruled that Google violated US antitrust laws by spending billions of dollars to secure...
Data Privacy Made Simple: Your Quick Reference Guide
Google’s recent announcement regarding Privacy Sandbox* is a prime example of how quickly data privacy standards and best practices are...
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