We Make Digital Media Profitable
We're a unique blend of digital analytics, media buying, and ad management agencies.
We're as insightful as a consulting firm, but we actually do the work. We optimize to profit, improving the financial health of your company.
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We're Working Planet:
The most financially savvy digital agency you are likely to find.
Exceed Your Goals
Your investment in digital advertising needs to pay off, but too often this key element is left to chance with awareness campaigns that hopefully will bring customers that hopefully will be profitable.
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At Working Planet we don't believe in chance. We do the hard work of marrying advertising and customer data to analyze, manage and optimize profitable campaigns. The only metrics that matter in business are financial metrics.
Unlock Your Data's Secrets
You know how much your customers are worth to you in revenue and profit. Yet surprisingly few companies get the full value out of this data by tying it to marketing data to understand audience value, not just in revenue, but in profit.
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This deep financial understanding of audience value is key to maximizing the profitable return on the investment in advertising. At Working Planet we solve and re-solve this problem every day, extending this into pricing models for media buying and ultimately client profit.
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Our sophisticated financial view and unwavering view on profit as the key success metric have helped us stand out as a leader in performance marketing for over 20 years. Our practices continually innovate to keep ahead of an ever-changing industry, but our financial focus has not changed, and never will.
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Get a Jump on the Competition
Don't look at industry averages to determine if you are doing well. It's completely misleading. The only numbers that matter are how profitable you are and how to be more profitable in the future. In the great game of business, this is your scorecard.
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Amazingly, many marketing agencies and teams lose sight of this. There are no marketing metrics that tell the full financial story (looking at you, ROAS), so marketing teams optimizing to anything other than profit will make suboptimal decisions.
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Working Planet's clients view us as a powerful competitive advantage, allowing them to succeed financially even against entrenched competition.
What's Next?
Talk to us. Have a conversation about the challenges you face and the financial success you hope to achieve. We're not the right fit for every company, but for those serious about financial growth we are a powerful growth partner.